Tag: trademark

Mist, Mischief and Magic: Aromas of IP

This article is written by Kalpesh Bhagat and Shilpa Kurian. They can be reached out to on Linkedin. Introduction Fragrance has come to be an inevitable element of any product in the market. The scent or the smell associated with the product has become its distinguishing factor. This is majorly observed in the fashion industry,…
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Role of Intellectual Property for Startups and Micro, Small and Medium Enterprises (MSMEs) in India amidst COVID-19

Siddhant Sharma is an Indian qualified lawyer specializing in Intellectual Property Rights. He may be reached at: [email protected] or on his Linkedin Profile – https://www.linkedin.com/in/siddhantsharma/ By Siddhant Sharma The economic challenges presented by COVID-19 pandemic have all the more emphasized the role of intellectual property as a part of almost every business model. New ways…
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Geographical Indications on a Hunt for the Next Darjeeling Tea!

The rich cultural and regional diversity of India is today lurking from the shadows to see the rays of survival in this world dominated by counterfeits, fast fashion, and technologically driven designs. India, the homeland of famous silks, tea, and artifacts has a total of 370 GIs registered[1] but only a few have an international…
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The Interlock between Fashion and Intellectual Property

The article highlights the importance and need for protecting the intellectual property in fashion designs.

Are 3D Trademarks and Industrial Designs the same or different?

Think about a chocolate with bars which are triangular in nature and comes in a triangular packaging. Most of us would have thought about the tasty Toblerone chocolate which is popularly known for its packaging across the globe. This is a classic example of a 3D trademark. Given the high level of competition in various…
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What do Sherlock Holmes, Walt Disney and DC/ Marvel Comics have in common?

Authored by – Sanika Surve and Tressa Maria Joseph 221B, Baker Street, London. This fictional address will definitely ring bells in the minds of book lovers as well movie buffs. This is where the most famous detective Sherlock Holmes lived or probably still lives. The power of this address despite being a fictional one is…
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Starbucks – ‘Star’ of all cafes.

Authors- Tressa Maria Joseph and Sanika Surve What is the first picture that comes to your mind when you think of coffee? Mostly, a cup of coffee with a Starbucks logo will be the first thing that you associate it with. The power of the logo is that it can be embedded psychologically in the…
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China and Intellectual Property Rights : Synonyms or Antonyms ?

Co-authored by – Shravani Deshmukh, Yesheshvini Ojha, Sanika Surve and Tressa Maria Exploring the possibilities of the IPR regime in China and their take on the world’s intellectual property. This article will focus on the following topics- Intellectual Property Rights in China The conduct of China towards World IP Suggestions Intellectual Property Rights in China…
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Protecting businesses ‘intellectually’: Importance of IP registration

Introduction The success of a business is determined by many factors such as the market value, favourable returns on the risks undertaken and so on. One of the most important factors contributing to the success of a business is the level of innovation in its operations. Innovation is the steering wheel of a business. It…
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The unrequited secrets of trade – Trade secrets as a beneficial intellectual property

The article talks about the usage of trade secrets for the growth of a business and how it is an underrated IP.