Author: gargichatterjee

Bad. Boy! Billionaire?

Analysis of Kingfisher Airlines’ historic loan pawning its brand as collateral INTRODUCTION Much anticipation and a couple of legal battles later Netflix finally released the docuseries, Bad Boy Billionaires. The series “explores the greed, fraud and corruption that built up — and ultimately brought down — India’s most infamous tycoons,” Netflix says on its website.…
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ME! said Taylor Swift

Owning your intellectual property the Swift way Introduction From The Beatles to Beyonce, the celebrity status of musicians is more to do with the personal brand than just their artistic creation. Brand identity is an image that the entity has envisioned for itself.[1] Successful branding leads to consumer loyalty.[2]  The popular music industry has been…
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